Give people a reason to register
We write invitations around your programme and approved offer, explaining who the event is for and why it may interest the recipient. You approve the message, event details, pass conditions and registration link before sending begins.
We test the registration link and check that the form’s questions and pass rules match the invitation. Your registration platform stays in use unless a replacement is separately agreed.
Prepare the campaign
We research business contacts who fit your event brief and prepare the campaign for sending. Sender-domain and mailbox setup can be included, with contact checks and sending requirements agreed for your target markets.
Follow up according to the reply
We record replies so the next message fits the situation. Someone considering the event may need more programme detail or an eligibility check. A person struggling with the form needs help registering. Someone already registered should receive the appropriate confirmation information.
We agree the follow-up schedule with you, answer event questions and respect declines and unsubscribe requests.
Match replies to registration records
We agree how to match campaign activity with your registration records. Where the platform supports them, campaign links can help identify the source of a registration. We use them alongside the other evidence agreed with you.
The report keeps sending activity, replies, registrations and verified attendance separate, and shows what needs attention. For performance pricing, the contract defines who qualifies and how attendance is confirmed.
Plan for the markets you want to reach
We can discuss campaigns in the UK, North America, Europe, the Middle East and other markets. Before sending, we review the language and time zones involved, the available contact data and local outreach requirements.
Our international email readiness guide explains practical checks and links to primary sources. Each campaign still needs its own review because outreach rules differ between countries.